October 2015 - nexa - server-nexa.polito.it

Re: [nexa] Taggalo retail analytics Video+Wifi+Beacon in negozi italiani?

by Alberto Cammozzo

Pare confermata la notizia su Altrmercato, con alcuni dettagli. <https://www.mobilestrategies360.com/2015/10/29/beacon-has-eyes> Altromercato deploys new beacon sensors that take photos Italian retailer Altromercato outfits its stores with sensors that are a beacon, camera and Wi-Fi hub to learn who shops for what. Although there are 300 Altromercato retail stores, each of the Italian retailer’s locations varies in terms of what products it carries, the store layout and even the size of the shop. Between the 300 locations there are 100 owners, and the stores range in size from 50 to 300 square meters, says Andrea Monti, general manager at Altromercato. [] Altromercato, which specializes in so-called “fair trade” products from artisans and farmers in less-developed economies, recently put the devices in two stores, one in Milan and one in Genoa. The organization, a consortium of cooperatives and nonprofit organizations, plans on deploying the sensors to a total of 10 of its stores for a six-month pilot. Altromercato plans to have between five and 10 sensors in each store. The devices will go in the store’s front window or windows, at the front entrance and in a few aisles with different types of products. The camera on the device has facial recognition software that can identify the age and gender of the person who has walked by it, and it can record 18 faces at a time, says Paolo Guida, co-founder and investor at Taggalo. The camera is about 90% accurate with its determination, Guida adds. The camera does not store any of the photos it takes. As soon as it analyzes the face, it only stores the data, such as “22-year-old female.” “We wanted to have something that would work in any country or any geographic location regardless of privacy law,” Guida says. Altromercato has a sign up in its stores alerting customers that it is recording them, Monti says. Because it just set up the sensors, Altromercato does not have any results to share. Since the device can track how many consumers are walking by the store, via a camera in the front window, and how many consumers enter the store, via a camera at the front, Altromercato can gauge the effectiveness of the front displays and how many consumers that could have entered the store actually did. If consumers connect to the Wi-Fi with their smartphone, Altromercato will know how long that consumer is in the store and if that shopper has been to the store before. These types of analytics will give Altromercato a better sense of who their customer is at each location, such as a majority of Altromercato shoppers visit the store four times a month and stay in the store longer than first-time shoppers. Altromercato does not yet have a plan to use the beacon technology in the sensors. [] Sembrerebbe dunque che il dato memorizzato che consente di rilevare se il cliente è già entrato nel negozio sia l'imponta biometrica del volto non più associata all'immagine dalla quale è stata estratta. Inoltre risulterebbe che l'impronta biometrica sia presa anche di passanti attraverso le vetrine, dunque sulla pubblica via. Per Taggalo e Altromercato l'impronta biometrica del volto non sarebbe dato personale. Che ne dite? Alberto - tagmenot.info @donttag On 31/10/2015 22:26, Alberto Cammozzo wrote: > Milan-Based Company Launches Multi-Tech Device For Tracking Real-World > Customers > <http://marketingland.com/milan-based-company-launches-multi-tech-device-for…> > > > [] Taggalo provides what it says is the only all-in-one device that > combines video analytics, WiFi tracking and beacon technology, with > the data presented via a web dashboard. It also offers a white-label > mobile app for stores to use with the beacon functionality. > [] > The stats can include the number of people who walk by the store, the > number of customers who pause to look at a product and the time spent, > which smartphones are making a repeat visit (as determined by their > anonymous device IDs) and the demographics of store customers. > This latter category includes not just gender and age approximation, > but also “ethnic group.” The company said this includes race, such as > Caucasian or African-American. When I asked if this kind of racial > tracking could be a problem, CEO Luca Nestola told me that Taggalo > just provided the data, and it was up to the store to use it > responsibly. It’s not clear yet what legitimate value racial > identification offers to stores. > About a dozen retailers have been using the devices in Europe and the > US, the company said, including Altromercato, a consortium of shops in > Italy. Taggalo said that there have been reports of sales lifts of two > to three percent by some stores because of better customer info. > [] > > > Stando all'articolo i negozi Altromercato italiani userebbero questo > device che raccoglie dati sui clienti analizzando le loro tracce wifi > associandole a dati biometrici (riconoscimento faciale) e beacon nelle > app. > Sembra un pesce d'aprile. > > La pagina "About us" mi tranquillizza: > <http://www.taggalo.co.uk/new2/?page_id=2295> > > YOUR PRIVACY MATTERS TO US > No personal information. No identifying data. > The reports we provide to retailers and media owners do not include > any personal information. We make no attempt to link any data, > behavioural or otherwise, to individuals. > Limited data collected. > Our sensors collect only basic information. This does not include any > sensitive data such as who you are, whom you call, or the websites you > visit. > Easy opt-out and deletion. > Device owners with any concerns can easily opt out of participation > and delete all of their existing data from our servers by sending an > email to privacy(a)taggalo.co.uk. > Taggalo has registered with the UK Information Commissioners’ Office. > > Taggalo sarebbe uno spin-off del CNR > > > Alberto > > - > tagmenot.info > @donttag > > > _______________________________________________ > nexa mailing list > nexa(a)server-nexa.polito.it > https://server-nexa.polito.it/cgi-bin/mailman/listinfo/nexa

Oct. 31, 2015

Taggalo retail analytics Video+Wifi+Beacon in negozi italiani?

by Alberto Cammozzo

Milan-Based Company Launches Multi-Tech Device For Tracking Real-World Customers <http://marketingland.com/milan-based-company-launches-multi-tech-device-for…> [] Taggalo provides what it says is the only all-in-one device that combines video analytics, WiFi tracking and beacon technology, with the data presented via a web dashboard. It also offers a white-label mobile app for stores to use with the beacon functionality. [] The stats can include the number of people who walk by the store, the number of customers who pause to look at a product and the time spent, which smartphones are making a repeat visit (as determined by their anonymous device IDs) and the demographics of store customers. This latter category includes not just gender and age approximation, but also “ethnic group.” The company said this includes race, such as Caucasian or African-American. When I asked if this kind of racial tracking could be a problem, CEO Luca Nestola told me that Taggalo just provided the data, and it was up to the store to use it responsibly. It’s not clear yet what legitimate value racial identification offers to stores. About a dozen retailers have been using the devices in Europe and the US, the company said, including Altromercato, a consortium of shops in Italy. Taggalo said that there have been reports of sales lifts of two to three percent by some stores because of better customer info. [] Stando all'articolo i negozi Altromercato italiani userebbero questo device che raccoglie dati sui clienti analizzando le loro tracce wifi associandole a dati biometrici (riconoscimento faciale) e beacon nelle app. Sembra un pesce d'aprile. La pagina "About us" mi tranquillizza: <http://www.taggalo.co.uk/new2/?page_id=2295> YOUR PRIVACY MATTERS TO US No personal information. No identifying data. The reports we provide to retailers and media owners do not include any personal information. We make no attempt to link any data, behavioural or otherwise, to individuals. Limited data collected. Our sensors collect only basic information. This does not include any sensitive data such as who you are, whom you call, or the websites you visit. Easy opt-out and deletion. Device owners with any concerns can easily opt out of participation and delete all of their existing data from our servers by sending an email to privacy(a)taggalo.co.uk. Taggalo has registered with the UK Information Commissioners’ Office. Taggalo sarebbe uno spin-off del CNR Alberto - tagmenot.info @donttag

Oct. 31, 2015

Biometric banking

by Alberto Cammozzo

Dopo i passaporti, anche le banche presto potrebbero richiedere biometrics con standard interoperabili. Aspettiamoci una proliferazione di autenticazioni biometriche basate su fingerprint e riconoscimento facciale. <http://www.winknews.com/2015/10/29/biometric-banking-is-booming/> Between voice activation, facial recognition and fingerprint verification experts say biometric banking is booming. “I think they are the big thing that’s going on right now and the future,” said Mozer. It is not only mobile banking that’s using biometrics. At least one U.S. bank is now using voice verification when you call customer service. Experts predict biometrics will also be used one day in ATM’s, online banking and other smart devices. [] I dettagli della piattaforma: <https://fidoalliance.org/specifications/overview/> Impronte digitali e riconoscimento facciale sono notoriamente insicure: basta una foto del polpastrello presa in ambienti pubblici:<https://www.ccc.de/en/updates/2014/ursel> e perfino il riconoscimento facciale 3D è attaccabile: <http://ieeexplore.ieee.org/xpl/articleDetails.jsp?reload=true&arnumber=6810…> E una volta che mi viene rubato il token di autenticazione biometrica, come faccio a "cambiare password"? con la chirurgia plastica? Infine questi dati saranno ovviamente accessibili alle autorità che possono applicarli agli infiniti flussi video delle telecamere di sorveglianza. Anche non vi fossero abusi, i falsi positivi creerebbero problemi a diverse persone completamente estranee. Preoccupante. Alberto

Oct. 31, 2015

Economist: "The EU’s new internet rules will hurt the continent’s startups"

by J.C. DE MARTIN

Anche l'Economist tra i talebani della net neutrality. jc Network neutrality *A multi-speed Europe* The EU’s new internet rules will hurt the continent’s startups Oct 28th 2015, 17:37 | From the print edition INTERNET providers will be barred from charging online businesses for “fast lanes”—that is, giving priority to their traffic—except for certain specialised services, such as videoconferencing or telesurgery […] Continua qui: http://www.economist.com/news/business/21677175-eus-new-internet-rules-will…

Oct. 31, 2015

Harvard: "Is Uber Illegal? Shannon Liss-Riordan on employment rights in the digital age"

by J.C. DE MARTIN

Video: 51' https://www.youtube.com/watch?v=jpsOWYzL2No Pubblicato il 30 ott 2015 On October 28 at Harvard Law School, Shannon Liss-Riordan, the attorney behind the Uber class action lawsuit, talked with Professor Ben Sachs about the lawsuit, the Uber model, and employment rights in the digital age. Sponsored by the Harvard Civil Rights-Civil Liberties Law Review (CR-CL).

Oct. 30, 2015

ProPublica: "What We Know About the Computer Formulas Making Decisions in Your Life"

by J.C. DE MARTIN

*What We Know About the Computer Formulas Making Decisions in Your Life* by Lauren Kirchner ProPublica, Oct. 30, 2015, 12:16 p.m. http://www.propublica.org/article/what-we-know-about-the-computer-formulas-… Wereported <http://www.propublica.org/article/uber-surge-pricing-may-not-lead-to-a-surg…> yesterday on a study of Uber’s dynamic pricing scheme that investigated Uber’s surge pricing patterns in Manhattan and San Francisco and showed riders how they could potentially avoid higher prices. The study’s authors finally shed some light on Uber’s “black box,” the algorithm that automatically sets prices but that is inaccessible to both drivers and riders. That’s just one of a nearly endless number of algorithms we use every day. The formulas influence far more than your Google search results or Facebook newsfeed. Sophisticated algorithms are now being used to make decisions in everything from criminal justice to education. But when big data uses bad data <http://www.propublica.org/article/when-big-data-becomes-bad-data>, discrimination can result. Federal Trade Commission chairwoman Edith Ramirez recently called for “algorithmic transparency <http://www.siliconbeat.com/2015/10/13/ftc-chair-edith-ramirez-outlines-conc…>,” since algorithms can contain “embedded assumptions that lead to adverse impacts that reinforce inequality.” Here are a few good stories that have contributed to our understanding of this relatively new field. Know any algorithms we should investigate? Send us your tips at algorithms(a)propublica.org <mailto:algorithms@propublica.org>.

Oct. 30, 2015

Internet Ungovernance Forum Italia 2015

by FelynX

Buondì, vi segnalo un'iniziativa, nata un po' frettolosamente dopo l'IGFitalia scorso, intorno a cui sta crescendo un interesse esponenziale: *Internet Ungovernance Forum Italia 2015* http://iufitalia.net/ si svolgerà a Roma il 7 novembre p.v. Un'iniziativa che nasce dalle "periferie" per intervenire sul dibattito in merito al futuro del ciberspazio. Obiettivo è la condivisione di idee e visioni sul "governo" della rete con tutti coloro che si pre/occupano di questo tema e operano per un mondo migliore, libero e per la tutela dei diritti fondamentali. Per contribuire all'Internet Ungovernance Forum che si terrà in Brasile a João Pessoa in contemporanea all'IGF, oltre che avviare un dibattito permanente di confronto. Per contatti e/o aderire: http://iufitalia.net/#adesioni Buona giornata -- FelynX // PP / #romapirata

Oct. 30, 2015

editoria tradizionale vs open access: intervista a Elena Giglia di UniTO

by Simone Aliprandi

Un'intervista a Elena Giglia (Responsabile progetti Open Access dell'Università di Torino) fa un po' di luce sul difficile rapporto tra editoria tradizionale e modello Open Access, sollevando interessanti nodi irrisolti: http://www.mysolutionpost.it/blogs/it-law/piana/2015/10/editoria-open-acces…. Un caro saluto. -- Simone Aliprandi - http://www.aliprandi.org | http://www.array.eu

Oct. 30, 2015

Re: [nexa] Le tre leggi della robotica di Isaac Asimov applicate ai dilemmi etico-algoritmici del driverless car

by David Orban

Ne parliamo alla conferenza "Social Implications Of Artificial Intelligence" a Seul la prossima settimana dove sono keynote speaker. http://siaiconference.com/ Ci sarà lo streaming e gli interventi saranno anche registrati e messi successivamente online. David Orban "What is the question that I should be asking?" twitter, linkedin, etc: davidorban On Fri, Oct 30, 2015 at 10:02 AM, Alberto Cammozzo <ac+nexa(a)zeromx.net> wrote: > Of cats and cliffs: the ethical dilemmas of the driverless car > > < > https://theconversation.com/of-cats-and-cliffs-the-ethical-dilemmas-of-the-… > > > > We make decisions every day based on risk – perhaps running across a road > to catch a bus if the road is quiet, but not if it’s busy. Sometimes these > decisions must be made in an instant, in the face of dire circumstances: a > child runs out in front of your car, but there are other dangers to either > side, say a cat and a cliff. How do you decide? Do you risk your own safety > to protect that of others? > > Now that self-driving cars are here and with no quick or sure way of > overriding the controls – or even none at all – car manufacturers are faced > with an algorithmic ethical dilemma. On-board computers in cars are already > parking for us, driving on cruise control, and could take control in > safety-critical situations. But that means they will be faced with the > difficult choices that sometimes face humans. > > How to programme a computer’s ethical calculus? > > -Calculate the lowest number of injuries for each possible outcome, and > take that route. Every living instance would be treated the same. > -Calculate the lowest number of injuries for children for each possible > outcome, and take that route. > -Allocate values of 10 for each human, four for a cat, two for a dog, and > one for a horse. Then calculate the total score for each in the impact, and > take the route with the lowest score. So a big group of dogs would rank > more highly than two cats, and the car would react to save the dogs. > > [...] > > Then there are the legal issues. What if a car could have intervened to > save lives but didn’t? Or if it ran people down deliberately based on its > ethical calculus? > > > > Alberto > _______________________________________________ > nexa mailing list > nexa(a)server-nexa.polito.it > https://server-nexa.polito.it/cgi-bin/mailman/listinfo/nexa >

Oct. 30, 2015

Le tre leggi della robotica di Isaac Asimov applicate ai dilemmi etico-algoritmici del driverless car

by Alberto Cammozzo

Of cats and cliffs: the ethical dilemmas of the driverless car <https://theconversation.com/of-cats-and-cliffs-the-ethical-dilemmas-of-the-…> We make decisions every day based on risk – perhaps running across a road to catch a bus if the road is quiet, but not if it’s busy. Sometimes these decisions must be made in an instant, in the face of dire circumstances: a child runs out in front of your car, but there are other dangers to either side, say a cat and a cliff. How do you decide? Do you risk your own safety to protect that of others? Now that self-driving cars are here and with no quick or sure way of overriding the controls – or even none at all – car manufacturers are faced with an algorithmic ethical dilemma. On-board computers in cars are already parking for us, driving on cruise control, and could take control in safety-critical situations. But that means they will be faced with the difficult choices that sometimes face humans. How to programme a computer’s ethical calculus? -Calculate the lowest number of injuries for each possible outcome, and take that route. Every living instance would be treated the same. -Calculate the lowest number of injuries for children for each possible outcome, and take that route. -Allocate values of 10 for each human, four for a cat, two for a dog, and one for a horse. Then calculate the total score for each in the impact, and take the route with the lowest score. So a big group of dogs would rank more highly than two cats, and the car would react to save the dogs. [...] Then there are the legal issues. What if a car could have intervened to save lives but didn’t? Or if it ran people down deliberately based on its ethical calculus? Alberto

Oct. 30, 2015