Conserveremo uno stretto riserbo. ;) Valeria Noli Unità sulla Cultura Immateriale e la Diversità Culturale presso la Commissione Nazionale Italiana UNESCO Roma, Piazza di Firenze n. 27 tel (+39) 06.6873.713 int. 216 fax (+39) 06.6873.684 valeria.noli@esteri.it<mailto:valeria.noli@esteri.it> comm.unesco@esteri.it<mailto:comm.unesco@esteri.it> - www.unesco.it<http://www.unesco.it/> ________________________________ Da: nexa-bounces@server-nexa.polito.it [nexa-bounces@server-nexa.polito.it] per conto di J.C. DE MARTIN [demartin@polito.it] Inviato: mercoledì 17 marzo 2010 23.53 A: nexa@server-nexa.polito.it Oggetto: [nexa] NYT: "Google and Partners Seek a Television Foothold" Non ditelo al Vice-Ministro Romani: March 17, 2010 Google and Partners Seek a Television Foothold By NICK BILTON<http://topics.nytimes.com/top/reference/timestopics/people/b/nick_bilton/ind...> Google<http://topics.nytimes.com/top/news/business/companies/google_inc/index.html?...> and Intel<http://topics.nytimes.com/top/news/business/companies/intel_corporation/inde...> have teamed with Sony<http://topics.nytimes.com/top/news/business/companies/sony_corporation/index...> to develop a platform called Google TV to bring the Web into the living room through a new generation of televisions and set-top boxes. The move is an effort by Google and Intel to extend their dominance of computing to an arena where they have little sway, the TV. For Sony, which has struggled to retain a pricing and technological advantage in the competitive TV hardware market, the partnership is an effort to get a leg up on competitors. The partners envision technology that will make it as easy for TV users to navigate Web applications, like the Twitter<http://topics.nytimes.com/top/news/business/companies/twitter/index.html?inl...> social network and the Picasa photo site, as it is to change the channel. Google intends to open the Google TV platform, which is based on its Android operating system for cellphones, to software developers in the hopes of spurring the same creativity that the consumers have seen in phone apps. [...] Continua qui: http://www.nytimes.com/2010/03/18/technology/18webtv.html

Google non ha violato il diritto dei marchi consentendo agli inserzionisti l'acquisto di parole chiave corrispondenti ai marchi dei loro concorrenti. Gli inserzionisti invece non possono, mediante tali parole chiave, far visualizzare da Google annunci che non consentano agli utenti di Internet di capire facilmente da quale impresa provengono i prodotti o i servizi a cui l'annuncio si riferisce (Sentenza nei procedimenti riuniti da C-236/08 a C-238/08, Google France & Google Inc. e a. / Louis Vuitton Malletier e a.) v. comunicato stampa allegato.