Google and Intel have teamed with Sony to develop a platform called Google TV to bring the Web into the living room through a new generation of televisions and set-top boxes.
The move is an effort by Google and Intel to extend their dominance of computing to an arena where they have little sway, the TV. For Sony, which has struggled to retain a pricing and technological advantage in the competitive TV hardware market, the partnership is an effort to get a leg up on competitors.
The partners envision technology that will make it as easy for TV users to navigate Web applications, like the Twitter social network and the Picasa photo site, as it is to change the channel. Google intends to open the Google TV platform, which is based on its Android operating system for cellphones, to software developers in the hopes of spurring the same creativity that the consumers have seen in phone apps.
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