Mi permetto di utilizzare la lista per pubblicizzare uno degli eventi che l’Università degli Studi Milano Bicocca organizza in occasione di Expo il target sono studenti universitari o dottorandi italiani e stranieri. Vi pregherei se possibile di dare diffusione all’iniziativa Bicocca per Expo Summer School con visita a Expo Connect Expo http://www.summerschoolexpo2015.com/connect-expo.php <http://www.summerschoolexpo2015.com/connect-expo.php> How digital communication and web marketing can be effective in communicating, promoting and improving Mega Events Prof. Paolo Ferri, University of MilanoBicocca Eventi <https://www.facebook.com/bicocca.eventi.9> Description The course aims to provide the basic theoretical / practical information to become more aware of how to catch the opportunities offered by new technologies in the world of communication. A mega event like Expo2015 has online communication as a key medium for marketing and visibility. The Expo event website also is an operational tool for communicating issues related to food and sustainability. The Summer School will enable foreign and Bicocca students visiting Expo to learn how to communicate online and do online marketing of a "big event" of global relevance, in addition to understanding the principles of digital communications strategy. Theoretical assumptions that determine the benefits and the feasibility of digital communications and digital publishing will also be discussed. Topics covered Social media, web marketing, mobile technology, gamification, video and online news media, social media marketing strategy, events and mega events, communication goals, marketing techniques. Program Coordinator Prof. Paolo Ferri, University of MilanoBicocca Eventi