Mi permetto di utilizzare la lista per pubblicizzare uno degli eventi che l’Università degli Studi Milano Bicocca organizza in occasione di Expo il target sono studenti universitari o dottorandi italiani e stranieri. Vi pregherei se possibile di dare diffusione all’iniziativa
Bicocca per Expo Summer School con visita a Expo
Connect Expo
http://www.summerschoolexpo2015.com/connect-expo.php
How digital communication and web marketing can be effective in communicating, promoting and improving Mega Events
Prof. Paolo Ferri, University of MilanoBicocca Eventi
Description
The course aims to provide the basic theoretical / practical
information to become more aware of how to catch the opportunities
offered by new technologies in the world of communication. A mega event
like Expo2015 has online communication as a key medium for marketing and
visibility.
The Expo event
website also is an operational tool for communicating issues related to
food and sustainability. The Summer School will enable foreign and
Bicocca students visiting Expo to learn how to communicate online and do
online marketing of a "big event" of global relevance, in addition to
understanding the principles of digital communications strategy.
Theoretical assumptions that determine the benefits and the feasibility
of digital communications and digital publishing will also be discussed.
Topics covered
Social media, web marketing, mobile technology, gamification, video and
online news media, social media marketing strategy, events and mega
events, communication goals, marketing techniques.
Program Coordinator
Prof. Paolo Ferri, University of MilanoBicocca Eventi