Cari tutti, riporto un po' di citazioni dalla Commissione per stimolare il dibattito e per vostra comodità... ad una prima lettura del comunicato della Commissione, mi pare che la maggior parte delle questioni che interessano la DG Comp siano questioni "di fatto", che sono semplicemente difficili da chiarire (da un punto di vista terzo) a causa della natura (legittimamente) segreta dei dettagli degli algoritmi usati da Google: /The Commission will investigate whether Google has abused a dominant market position in online search by allegedly lowering the ranking of unpaid search results of competing services which are specialised in providing users with specific online content such as price comparisons (so-called vertical search services) and by according preferential placement to the results of its own vertical search services in order to shut out competing services. The Commission will also look into allegations that Google lowered the 'Quality Score' for sponsored links of competing vertical search services. The Quality Score is one of the factors that determine the price paid to Google by advertisers./ Qui, se Google si è sempre comportata come ha dichiarato pubblicamente (e non ho motivo di non crederlo, ovviamente), immagino che la Commissione sarà felice di analizzare un po' di formule matematiche e constatare che non sono discriminatorie... Magari un po' più complesso il tema del "/preferential placement to the results of its own vertical search services/"... ma qui bisognerebbe probabilmente capire meglio cosa intenda la Commissione in dettaglio. Probabilmente un po' più sfumate saranno le questioni concernenti questo secondo gruppo di pratiche da investigare: /The Commission's probe will additionally focus on allegations that Google imposes exclusivity obligations on advertising partners, preventing them from placing certain types of competing ads on their web sites, as well as on computer and software vendors, with the aim of shutting out competing search tools. / Ancora diversa l'ultima questione: /Finally, it will investigate suspected restrictions on the portability of online advertising campaign data to competing online advertising platforms. / Cari saluti, Federico On 11/30/2010 04:43 PM, Marco Pancini wrote:
Cari Tutti,
Come avrete letto dagli organi di stampa, la Commissione europea ha aperto una indagine <http://europa.eu/rapid/pressReleasesAction.do?reference=IP/10/1624&format=HT...> a carico di Google per presunto abuso di posizione dominante nel settore della ricerca online.
Vi inoltro per vostra informazione la nostra posizione ufficiale sul tema: "Sin da quando l'azienda è stata creata, ci siamo impegnati per fare la cosa giusta per i nostri utenti e per il nostro settore: abbiamo fatto in modo che la pubblicità fosse sempre chiaramente indicata come tale, abbiamo fatto in modo che gli utenti possano trasferire i propri dati in modo semplice quando decidono di passare ad altri servizi e abbiamo investito pesantemente in progetti open source. Tuttavia, ci sarà sempre spazio di miglioramento e quindi lavoreremo con la Commissione per affrontare le loro preoccupazioni."
Abbiamo anche chiarito il nostro pensiero sull’indagine in un post pubblicato sul nostro blog <http://googlepolicyeurope.blogspot.com/2010/11/our-thoughts-on-european-comm...> ufficiale e che per vostra comodità riporto qui di seguito:
Our thoughts on the European Commission review <http://googlepolicyeurope.blogspot.com/2010/11/our-thoughts-on-european-comm...> <http://googlepolicyeurope.blogspot.com/search/label/Competition>
At Google, we’ve always focused on putting the user first by providing the best possible answers as quickly as possible - and our product innovation and engineering talent have delivered results that users seem to like, in a world where the competition is only one click away. However, given our success and the disruptive nature of our business, it’s entirely understandable that we’ve caused unease among other companies and caught the attention of regulators. Today, the European Commission has announced that they will continue to review complaints about Google's search and search advertising. We respect their process and will continue to work closely with the Commission to answer their questions.
So that everyone understands how we approach search and ads ranking, we thought it would be helpful to state clearly the principles that guide our business:
* Answering users' queries accurately and quickly is our number one goal. Sometimes the best, most relevant answer to a query is our traditional “ten blue links”, and sometimes it is a news article, sports score, stock quote, video, or a map. Today, when you type in “weather in London” or “15 grams in ounces” you get the answers directly (often before you even hit Enter). In the future, we will need to answer much more complex questions just as fast and as clearly. We believe ads are information too, which is why we work so hard to ensure that the advertisements you see are directly relevant to what you are looking for;
* We built Google for users, not websites. It may seem obvious, but people sometimes forget this -- not every website can come out on top, or even appear on the first page of our results, so there will almost always be website owners who are unhappy about their rankings. The most important thing is that we satisfy our users.
* We are always clear when we have been paid for promoting a product or service. Before we launched Google, many search engines took money for inclusion in their results without making that clear to users. We have never done that and we always distinguished advertising content from our organic search results. As we experiment with new ad formats and types of content, we promise to continue to be transparent about payments.
* We aim to be as transparent as possible. We provide more information about how our ranking works than any other major search engine, through our webmaster central site <http://www.google.com/webmasters/>, blog <http://googlewebmastercentral.blogspot.com/>, diagnostic tools <https://www.google.com/webmasters/tools/home?hl=en#utm_source=en-et-gwcblog&...>, support forum <http://www.google.com/support/forum/p/Webmasters?hl=en>, and YouTube channel <http://www.youtube.com/GoogleWebmasterHelp>. We give our advertisers information about the ad auction <http://adwords.blogspot.com/2010/08/adwords-myths-understanding-adwords.html>, tips on how to improve their ad quality scores <http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215>, and the ability to simulate their bids <http://googlepublicpolicy.blogspot.com/2009/08/bid-simulator-and-more-transp...> to give them more transparency. And we’re committed to increasing that transparency going forward. At the same time, we don’t want to help people game our system. We do everything we can to ensure that the integrity of our results isn’t compromised.
Our final principle: the only constant is change. We’ve been working on this stuff for well over a decade, and in that time our search technology has improved by leaps and bounds. Our results are continuing to evolve from a list of websites to something far more dynamic. Today there’s real-time content, automatically translated content, local content (especially important for mobile devices), images, videos, books, and a whole lot more. Users can search by voice -- and in a variety of languages. And we’ve developed new ad formats such as product listing ads <http://adwords.blogspot.com/2010/11/product-listing-ads-rolling-out-to-all.h...> and new pricing models such as cost-per-action <http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=60788>. We cannot predict where search and online advertising will be headed, but we know for sure that they won’t stay the same. By staying focused on innovation we can continue to make search even better -- for the benefit of users everywhere. Posted by Susan Wojcicki, Senior Vice President, Product Management and Udi Manber, Vice President, Engineering
Ogni commento o feedback è il benvenuto.
A presto. marco
-- Marco Pancini European Senior Policy Counsel Google Italy Corso Europa, 2 20122 Milano, Italia Tel. +39 02 36618524 Cell. +39.348.9946222 pancini@google.com <mailto:pancini@google.com> Follow me on Twitter: http://twitter.com/googlepolicyit
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