Cari Tutti,
Come
avrete letto dagli organi di stampa, la Commissione europea ha aperto una
indagine
a carico di Google per presunto abuso di posizione dominante nel
settore della ricerca online.
Vi
inoltro per vostra informazione la nostra posizione ufficiale sul tema:
"Sin
da quando l'azienda è stata creata, ci siamo impegnati per fare la cosa
giusta per i nostri utenti e per il nostro settore: abbiamo fatto in
modo che la pubblicità fosse sempre chiaramente indicata come tale,
abbiamo fatto in modo che gli utenti possano trasferire i propri dati
in modo semplice quando decidono di passare ad altri servizi e abbiamo
investito pesantemente in progetti open source. Tuttavia, ci sarà
sempre spazio di miglioramento e quindi lavoreremo con la Commissione
per affrontare le loro preoccupazioni."
Abbiamo
anche chiarito il nostro pensiero sull’indagine in un post
pubblicato sul nostro blog
ufficiale e che per vostra comodità riporto qui di seguito:
At Google, we’ve always focused on
putting the user first by providing the best possible answers as
quickly as possible - and our product innovation and engineering talent
have delivered results that users seem to like, in a world where the
competition is only one click away. However, given our success and the
disruptive nature of our business, it’s entirely understandable that
we’ve caused unease among other companies and caught the attention of
regulators. Today, the European Commission has announced that they will
continue to review complaints about Google's search and search
advertising. We respect their process and will continue to work closely
with the Commission to answer their questions.
So
that everyone understands how we approach search and ads ranking, we
thought it would be helpful to state clearly the principles that guide
our business:
- Answering users' queries
accurately and quickly is our number one goal. Sometimes the best, most
relevant answer to a query is our traditional “ten blue links”, and
sometimes it is a news article, sports score, stock quote, video, or a
map. Today, when you type in “weather in London” or “15 grams in
ounces” you get the answers directly (often before you even hit Enter).
In the future, we will need to answer much more complex questions just
as fast and as clearly. We believe ads are information too, which is
why we work so hard to ensure that the advertisements you see are
directly relevant to what you are looking for;
- We built Google for users, not
websites. It may seem obvious, but people
sometimes forget this -- not every website can come out on top, or even
appear on the first page of our results, so there will almost always be
website owners who are unhappy about their rankings. The most important
thing is that we satisfy our users.
- We are always clear when we have
been paid for promoting a product or service. Before we launched Google, many
search engines took money for inclusion in their results without making
that clear to users. We have never done that and we always
distinguished advertising content from our organic search results. As
we experiment with new ad formats and types of content, we promise to
continue to be transparent about payments.
- We aim to be as transparent as
possible. We provide more information
about how our ranking works than any other major search engine, through
our webmaster central site, blog, diagnostic tools, support forum, and YouTube channel. We give our advertisers
information about the ad auction, tips on how to improve their ad quality scores, and the ability to simulate their bids to give them more transparency.
And we’re committed to increasing that transparency going forward. At
the same time, we don’t want to help people game our system. We do
everything we can to ensure that the integrity of our results isn’t
compromised.
Our final principle: the only
constant is change. We’ve been working on this stuff for well over a
decade, and in that time our search technology has improved by leaps
and bounds. Our results are continuing to evolve from a list of
websites to something far more dynamic. Today there’s real-time
content, automatically translated content, local content (especially
important for mobile devices), images, videos, books, and a whole lot
more. Users can search by voice -- and in a variety of languages. And
we’ve developed new ad formats such as product listing ads and new pricing models such as cost-per-action. We cannot predict where search
and online advertising will be headed, but we know for sure that they
won’t stay the same. By staying focused on innovation we can continue
to make search even better -- for the benefit of users everywhere.
Posted by Susan Wojcicki, Senior
Vice President, Product Management and Udi Manber, Vice President,
Engineering
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