Facebook’s move to roll out previously banned facial recognition technology in Europe — just when new privacy rules are coming into force — is causing an uproar. <https://www.politico.eu/article/facebook-facial-recognition-privacy-data-pro...> Mark Zuckerberg promised to extend <https://www.politico.eu/article/zuckerberg-facebook-eu-data-will-apply-priva...> Europe’s revamped privacy rules across all of Facebook’s global empire. That pledge is already running into trouble. Amid an international uproar over alleged mishandling of personal data that affected as many as 87 million Facebook users worldwide, European and U.S. privacy experts are raising concerns that the social network’s rollout of facial recognition across the 28-member bloc may not comply with new EU data protection standards that come into force on May 25. <https://www.politico.eu/article/ready-or-not-here-comes-the-general-data-pro...> The technology, which reviews uploaded photos to automatically identify individuals’ faces on the social network, was barred in Europe in 2011 after local regulators claimed <http://www.dw.com/en/facebook-violates-german-law-hamburg-data-protection-of...> Facebook had not obtained people’s consent for their images to be included in such widespread scans of online images. Facebook now uses the technology outside of the EU, including in the United States. As part of Europe’s pending privacy overhaul, the social networking giant said it would ask Europeans to opt in to use the technology, and it has started running tests <https://www.politico.eu/?post_type=pro&p=839415> with a small percentage of its EU users. Those plans, according to some privacy campaigners and lawyers, do not comply with the region’s strict privacy standards because the images on Facebook of people who have not opted into the technology may be analyzed without their explicit consent — a strict requirement under the Continent’s new privacy standards known as the General Data Protection Regulation <https://www.politico.eu/article/ready-or-not-here-comes-the-general-data-pro...>, or GDPR. Failure to comply with these rules may result in fines of up to €20 million or 4 percent of a company’s global revenue, whichever is greater. [...]