A Conspiracy To Kill IE6
Divertente storiella di come 10 anni fa, una singola azienda ha "convinto" un utente del web su 5 a cambiare browser... senza _quasi_ farlo apposta. Ma va tutto bene eh... non vi preoccupate! ;-) http://blog.chriszacharias.com/a-conspiracy-to-kill-ie6 IE6 users represented around 18% of our user base at that point. We understood that we could not just drop support for it. However, sitting in that cafeteria, having only slept about a few hours each in the previous days, our compassion for these users had completely eroded away. [...] The plan was very simple. We would put a small banner above the video player that would only show up for IE6 users. It would read “We will be phasing out support for your browser soon. Please upgrade to one of these more modern browsers.” Next to the text would be links to the current versions of the major browsers, including Chrome, Firefox, IE8 and eventually, Opera. [...] The first person to come by our desks was the PR team lead. [...] Fortunately for us, the publications had already settled on a narrative that this was a major benefit to the Internet. [...] Satisfied that he could get back in front of the story, the PR team lead turned and warned us to never do anything like this without telling him first. He did not want to let great public relations opportunities like this slip by ever again. [...] Between YouTube, Google Docs, and several other Google properties posting IE6 banners, Google had given permission to every other site on the web to add their own. IE6 banners suddenly started appearing everywhere. Within one month, our YouTube IE6 user base was cut in half and over 10% of global IE6 traffic had dropped off while all other browsers increased in corresponding amounts. The results were better than our web development team had ever intended.
Una nota: nella pagina da cui è preso il grafico con le market share dei browser si può anche osservare il confronto fra i browser Microsoft e gli altri. https://www.w3counter.com/trends IE8 non assorbì l'intero mercato perso da IE6 e IE7... Guarda caso, Chrome inizia a salire di brutto proprio a maggio 2009, in corrispondenza di questa "accidentale" mossa commerciale. Lo zoccolo duro di utenti IE iniziò a capire come si installa un browser... un enorme vantaggio... per qualcuno. :-) Per altro la storia è molto realistica: alla fin fine che piaccia o no, sono sempre e solo gli sviluppatori a decidere cosa fa il software. Ma secondo me... in questo caso... :-D Giacomo On 02/05/2019, Giacomo Tesio <giacomo@tesio.it> wrote:
Divertente storiella di come 10 anni fa, una singola azienda ha "convinto" un utente del web su 5 a cambiare browser... senza _quasi_ farlo apposta.
Ma va tutto bene eh... non vi preoccupate! ;-)
http://blog.chriszacharias.com/a-conspiracy-to-kill-ie6
IE6 users represented around 18% of our user base at that point. We understood that we could not just drop support for it. However, sitting in that cafeteria, having only slept about a few hours each in the previous days, our compassion for these users had completely eroded away. [...]
The plan was very simple. We would put a small banner above the video player that would only show up for IE6 users. It would read “We will be phasing out support for your browser soon. Please upgrade to one of these more modern browsers.” Next to the text would be links to the current versions of the major browsers, including Chrome, Firefox, IE8 and eventually, Opera. [...]
The first person to come by our desks was the PR team lead. [...] Fortunately for us, the publications had already settled on a narrative that this was a major benefit to the Internet. [...] Satisfied that he could get back in front of the story, the PR team lead turned and warned us to never do anything like this without telling him first. He did not want to let great public relations opportunities like this slip by ever again. [...]
Between YouTube, Google Docs, and several other Google properties posting IE6 banners, Google had given permission to every other site on the web to add their own. IE6 banners suddenly started appearing everywhere. Within one month, our YouTube IE6 user base was cut in half and over 10% of global IE6 traffic had dropped off while all other browsers increased in corresponding amounts. The results were better than our web development team had ever intended.
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Giacomo Tesio