Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. [...] Apple's ATT changes will reduce visibility into key metrics that show how ads drive conversions (like app installs and sales) and will affect how advertisers value and bid on ad impressions. As such, app publishers may see a significant impact to their Google ad revenue on iOS after Apple’s ATT policies take effect. [...] When Apple’s policy goes into effect, we will no longer use information (such as IDFA) that falls under ATT for the handful of our iOS apps that currently use it for advertising purposes. As such, we will not show the ATT prompt on those apps, in line with Apple’s guidance. Tratto (usando le dovute precauzioni... ;-) da https://blog.google/products/ads-commerce/preparing-developers-and-advertise... Notate come Google rinunci tranquillamente a "significant ad revenue" pur di non mostrare continuamente agli utenti prompt come questo https://www.bootstrapdrive.com/wp-content/uploads/2021/01/google-ios-14-allo... Metti mai che qualcuno inizi ad intuire vagamente il problema? I dati sono molto più preziosi degli utili. Giacomo