EU ruling: tracking-based advertising by Google, Microsoft, Amazon, X, across Europe has no legal basis
Google, Microsoft, Amazon, X, and the entire tracking-based advertising industry rely on the “Transparency & Consent Framework” (TCF) to obtain “consent” for data processing. This evening the Belgian Court of Appeal ruled that the TCF is illegal. The TCF is live on 80% of the Internet. [...] Dr Johnny Ryan said "Today's court's decision shows that the consent system used by Google, Amazon, X, Microsoft, deceives hundreds of millions of Europeans. The tech industry has sought to hide its vast data breach behind sham consent popups. Tech companies turned the GDPR into a daily nuisance rather than a shield for people." [...] Today’s judgement confirms the Belgian Data Protection Authority’s 2022 decision. It applies immediately across Europe. <https://www.iccl.ie/digital-data/eu-ruling-tracking-based-advertising-by-goo...>
ma non dovrebbe essere competente l'irlanda ? On 14/05/25 22:10, Giacomo Tesio wrote:
Google, Microsoft, Amazon, X, and the entire tracking-based advertising industry rely on the “Transparency & Consent Framework” (TCF) to obtain “consent” for data processing. This evening the Belgian Court of Appeal ruled that the TCF is illegal. The TCF is live on 80% of the Internet. [...]
Dr Johnny Ryan said "Today's court's decision shows that the consent system used by Google, Amazon, X, Microsoft, deceives hundreds of millions of Europeans. The tech industry has sought to hide its vast data breach behind sham consent popups. Tech companies turned the GDPR into a daily nuisance rather than a shield for people."
[...]
Today’s judgement confirms the Belgian Data Protection Authority’s 2022 decision. It applies immediately across Europe.
<https://www.iccl.ie/digital-data/eu-ruling-tracking-based-advertising-by-goo...>
-- You can reach me on Signal: @quinta.01 (no Whatsapp, no Telegram)
Il 15/05/25 11:54, Stefano Quintarelli via nexa ha scritto:
ma non dovrebbe essere competente l'irlanda ?
Se non ho capito male, la causa è nei confonti di IAB, che ha sede in Belgio Dalla sentenza (traduzione automatica - attenzione - diffusa da Johnny Ryan https://www.iccl.ie/staff/dr-johnny-ryan/ ): https://www.iccl.ie/wp-content/uploads/2025/05/Arrest-Marktenhof-14-05-2025-...
IAB Europe is a Belgian-based international non-profit association representing companies in the digital advertising and marketing sector at the European level.
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On 14/05/25 22:10, Giacomo Tesio wrote:
Google, Microsoft, Amazon, X, and the entire tracking-based advertising industry rely on the “Transparency & Consent Framework” (TCF) to obtain “consent” for data processing. This evening the Belgian Court of Appeal ruled that the TCF is illegal. The TCF is live on 80% of the Internet. [...]
rob
participants (3)
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Giacomo Tesio -
Roberto Resoli -
Stefano Quintarelli