https://robots.law.miami.edu/2019/wp-content/uploads/2019/03/MoralMachineMon... The Moral Machine is a good-faith effort to help us think about how autonomous vehicles should be programmed. But unfortunately it's also deeply unhelpful, all the moreso because it received the imprimatur of Nature and then went viral, so that it now drives the discussion about the ethics of AVs. If we want to get the discourse back on track, we may well need not just a way of framing the question that avoids the Moral Machine's methodological errors, but also one that shares the Moral Machine's clickbaity features. Can we make a gamified interface for the structural questions?