The EU says it won't allow mobile carriers to deploy network-level ad blocking
The EU published its long-awaited net neutrality guidelines on Tuesday to clarify how internet service providers in the region should handle the data they handle over their networks.Buried within the document, as The Financial Times noted on Wednesday, is a clause that essentially outlaws network level ad blocking, a relatively new technique that has seen carriers test implementing technology in their data centers to block ads served over their network as their customers use apps and the mobile web."ISPs [internet service providers] should not block, slow down, alter, restrict, interfere with, degrade or discriminate advertising when providing an IAS [internet access service,]" the clause, on paragraph 78 of the Body of European Regulators for Electronic Communications (BEREC) guidelines, states.[...] http://uk.businessinsider.com/eu-blocks-network-level-ad-blocking-2016-8 Che ne pensate?f.
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