This book is a must-read for anyone who wishes to engage in meaningful discussions of Internet governance, which will increasingly involve economic issues (17-20). It explains clearly why we don’t have to pay in money for services that are obviously expensive to provide. Indeed, as we all know, we get lots of so-called free services on the Internet: search facilities, social networks, e-mail, etc. But, as the old saying goes “there ain’t no such thing as a free lunch.” It costs money to provide all those Internet services (10), and somebody has to pay for them somehow. In fact, users pay for them, by allowing (often unwittingly: 4, 75, 92, 104, 105) the providers to collect personal data which is then aggregated and used to sell other services (in particular advertising, 69) at a large profit. The book correctly notes that there are both advantages (79) and disadvantages (Chapters 5-8) to the current regime of surveillance capitalism. Had I written a book on the topic, I would have been more critical and would have preferred a subtitle such as “The Triumph of Market Failures in Neo-Liberal Regimes.” http://www.boundary2.org/2021/04/richard-hill-free-isnt-free-review-of-micha...