https://www.theguardian.com/technology/2023/jan/04/meta-dealt-blow-eu-ruling... [...] The privacy campaign group Noyb, which triggered the decision after lodging complaints against Meta, said the outcome was a “huge” financial blow to the company, which relied on advertising for 98% of its $118bn (£98bn) turnover in 2021. Max Schrems, the honorary chair of Noyb, said Facebook and Instagram users in the EU would now need to be asked whether they wanted their data to be used for ads. “This is a huge blow to Meta’s profits in the EU,” he said. “People now need to be asked if they want their data to be used for ads or not. They must have a ‘yes or no’ option and can change their mind at any time. The decision also ensures a level playing field with other advertisers that also need to get opt-in consent.” The DPC has given Meta three months to bring its data processing operations into compliance with the decision, which imposed a fine of €210m for the Facebook GDPR breach and €180m for Instagram. It did not give details of how Meta should comply with the decision. [...]