Businesses are moving toward personalization, which means they’ll increasingly collect personal data to get a better idea of what their customers want and need. In the age of the customer, defined by Forrester as a 20-year business cycle when successful enterprises will reinvent themselves as digital businesses in order to serve their increasingly powerful customers, protecting customer data is a critical aspect of fostering trust and building long-lasting relationships [...]. http://www.forbes.com/sites/forrester/2015/10/15/forrester-dataprivacy-heatm... -- Prof. Avv. Alessandro Mantelero Politecnico di Torino Nexa Center for Internet and Society | Director of Privacy Politecnico di Torino–Tongji University| Coordinator, Double Degree program in Management and IP Law Nanjing University of Information Science and Technology | Part-time Expert, School of Public Administration http://staff.polito.it/alessandro.mantelero @mantelero EMAIL POLICY: twice a day (Mon-Fri)