“If you, as Amazon, get the data from the smaller merchants that you host — which can be completely legitimate because you can improve your service — do you then also use these data to do your own calculations as to what is the new big thing? What is it that people want? What offers do they receive? What makes them buy things? That has made us start a preliminary investigation,” Vestager said when announcing her pre-probe. https://www.politico.eu/article/amazon-europe-competition-giveth-and-amazon-...