"The defense of technologies like pixel-tracking has long been that they are designed to operate at scale, where they are said to be harmless. But technologies that are useful and morally permissible in that context may be harmful and unethical at the ordinary, human level. The question then is how and when to scale them back." https://www.newyorker.com/tech/annals-of-technology/what-the-superhuman-cont... AV