https://better.fyi/ Protect yourself. *Better is a tracker blocker for Safari on iPhone, iPad, and Mac*. It protects you from behavioural advertising and malicious web content by enforcing the principles of Ethical Design <https://ind.ie/ethical-design>. *We work for you, not for the advertising industry.* We built Better because we’re tired of the deceptive practices of other “ad blockers” like AdBlock Plus (ABP) and Ghostery. Ghostery tells you they protect you from advertising and yet they get paid by the advertising industry <https://www.technologyreview.com/s/516156/a-popular-ad-blocker-also-helps-th...>. ABP has an “acceptable ads” policy that whitelists ads from the biggest trackers (like Google) in exchange for meeting some superficial criteria and lots of money <http://www.pcworld.com/article/2043847/advertisers-can-pay-adblock-plus-to-l...>. In contrast, we make money directly from sales of Better. You pay for Better and you’re our customer. It’s an honest and straightforward exchange. To find out more about how Better differs from other blockers, please read our introductory blog post <https://ind.ie/blog/better/>.