Anche negli USA si incomincia a discutere , proprio partendo dalla politica …uno degli effetti imprevisti dell’era Trump? saluti gabriele https://finance.yahoo.com/news/facebook-google-soon-play-new-set-rules-20275... Facebook and Google could soon have to play by a new set of rules Erin Fuchs<https://www.yahoo.com/author/erin-fuchs> Yahoo Finance<http://finance.yahoo.com/>September 26, 2017 View photos A sell-off of tech stocks <https://finance.yahoo.com/news/apple-set-weigh-wall-st-130758854.html> dominated the financial news headlines Monday, as questions continued to loom over how Facebook (FB<https://finance.yahoo.com/quote/FB/>) may have facilitated Russia’s meddling in the 2016 election. The tech-heavy Nasdaq Composite slumped by 0.9% on Monday, with Facebook shares having their worst day of the year<https://finance.yahoo.com/news/tech-stocks-sell-off-deepens-194626132.html> and Apple (AAPL<https://finance.yahoo.com/quote/AAPL?p=AAPL>), Netflix (NFLX<https://finance.yahoo.com/quote/NFLX/>), and Amazon (AMZN<https://finance.yahoo.com/quote/AMZN/>) also seeing drops. Regulators ‘asleep at the switch’ There’s no way to know why investors ran from tech stocks on Monday, or why those stocks bounced back on Tuesday. Still, it’s worth noting that the apparent skittishness around tech stocks comes amid increasing public distrust over tech companies<https://finance.yahoo.com/news/americas-tech-giants-reached-crisis-mode-1301...> — and the increasing likelihood that America’s once-untouchable tech giants may soon face new regulations in the U.S. “It’s my own personal take that we’ve really seen regulators kind of falling asleep at the switch when it comes time to regulate these big online entities like Google and Facebook,” said Mark Bartholomew<http://www.law.buffalo.edu/faculty/facultyDirectory/bartholomewMark.html>, a University of Buffalo professor specializing in law and technology. But that may be starting to change. As the Reformed Broker’s Josh Brown noted on Friday<https://finance.yahoo.com/news/keep-facebook-shareholders-night-154715373.ht...>, the U.S. government may try to check Facebook’s growing influence in the same way that it did with Microsoft (MSFT<https://finance.yahoo.com/quote/MSFT/>) two decades ago and Standard Oil before that. “Governments that feel threatened or genuinely fear for the safety and/or competitive position of their constituents will absolutely take action if they feel the need to,” Brown wrote. The first step: Regulating political ads on the internet like TV ads While new regulations of tech companies could take several forms, Bartholomew believes that the “biggest, most likely” regulatory change will require Facebook to keep closer tabs on the political ads that run on its site. Specifically, Bartholomew said, the Federal Election Commission may end up reversing a 2006 rule<http://www.washingtonpost.com/wp-dyn/content/article/2006/03/27/AR2006032701...> that left most political activity on the internet unhindered by regulations. “The momentum is towards changing what has to be disclosed for political ads,” he said. What would this look like? Facebook might be required to keep a database that stored a digital copy of the ad along with whom the ad targeted, how much it cost, and when it ran. These requirements would be more in line with the regulatory mandates imposed on TV stations. “When you put a political ad on TV, there’s a record of that,” Bartholomew noted. ‘Regulation will be coming’ Possibly staying a step ahead of regulators, Facebook has already started reining in its advertisers. Last week, Facebook said it would block ads<https://www.cnbc.com/2017/09/20/facebook-to-block-ads-with-derogatory-terms-...> targeting users based on derogatory terms, and earlier this month it unveiled new standards for the kind of content <https://media.fb.com/2017/09/13/standards-and-guidelines-for-earning-money-f...> that can be monetized on Facebook. At a trade conference Monday, a panel of advertising consultants suggested that both Facebook and Google (GOOG<https://finance.yahoo.com/quote/GOOG/>, GOOGL<https://finance.yahoo.com/quote/GOOGL/>) would be wise to continue self-regulating political ads<http://www.reuters.com/article/legal-us-facebook-alphabet/facebook-google-bo...>. Those two tech giants alone are set to take more than 60%<https://www.emarketer.com/Article/Google-Facebook-Tighten-Grip-on-US-Digital...> of the digital ad market in 2017, according to eMarketer. “I think there will be more scrutiny, and there better be more self-regulation,” political ad consultant Brent McGoldrick said at Advertising Week New York, according to Reuters<http://www.reuters.com/article/legal-us-facebook-alphabet/facebook-google-bo...>. “Otherwise, I think regulation will be coming.” Indeed, Congress has already taken some steps to listen to constituents who might be disillusioned with the outsize influence of tech companies. Sens. Amy Klobuchar (D-Minn.) and Mark R. Warner (D-Va.) are pushing a bill that would require more disclosures from companies<https://www.washingtonpost.com/news/the-switch/wp/2017/09/22/facebook-google...> like Facebook that run political advertising. And, on the state level, there has been a push for restrictions on companies that use facial-recognition software without people’s consent, Bartholomew noted. In June, Washington became the latest state to enact a so-called biometric privacy law <https://www.huntonprivacyblog.com/2017/06/01/washington-becomes-third-state-...> regulating the commercial use of identifiers like eye retinas or fingerprints. Questo messaggio e i suoi allegati sono indirizzati esclusivamente alle persone indicate. La diffusione, copia o qualsiasi altra azione derivante dalla conoscenza di queste informazioni sono rigorosamente vietate. Qualora abbiate ricevuto questo documento per errore siete cortesemente pregati di darne immediata comunicazione al mittente e di provvedere alla sua distruzione, Grazie. This e-mail and any attachments is confidential and may contain privileged information intended for the addressee(s) only. Dissemination, copying, printing or use by anybody else is unauthorised. 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