<http://www.biometricupdate.com/201606/ntia-finalizes-commercial-facial-recog...> The National Telecommunications and Information Administration (NTIA) <https://www.ntia.doc.gov/> finalized its privacy guidelines for the commercial use of facial recognition last week [] The stakeholders, according to the National Law Review <http://www.natlawreview.com/article/ntia-multistakeholder-group-reaches-cons...>, recommended in the final code of conduct that commercial entities do the following: • Disclose their practices regarding collection, storage, and use of facial template data to consumers, including any sharing, retention, and de-identification policies; • Provide notice to consumers where facial recognition is used on a physical premises; • Consider privacy concerns when developing data management programs; • Protect facial recognition data by implementing a program that contains administrative, technical, and physical safeguards appropriate to the entity’s size, complexity, the nature of its activities, and the sensitivity of the data; • Take reasonable steps to maintain the integrity of the data collected; and, • Provide a means for consumers to contact the entity regarding its use of the data. Trade organizations involved in the process, including the Consumer Technology Association, the Interactive Advertising Bureau, NetChoice, the Software & Information Industry Association and the International Biometrics Industry Association (IBIA), were generally pleased with process. In statements issued at the conclusion of the process, they noted that the code of conduct would give businesses that employ facial recognition technology greater certainty about how the Privacy Blueprint’s principles apply to them. []