Dimenticavo ``` Google says its announcement on Wednesday doesn’t cover its ad tools and unique identifiers for mobile apps, just for websites. ``` Sempre su https://www.wsj.com/articles/google-to-stop-selling-ads-based-on-your-specif... Giacomo On Wed, 3 Mar 2021 18:37:48 +0100 Giacomo Tesio wrote:

“If digital advertising doesn’t evolve to address the growing concerns people have about their privacy and how their personal identity is being used, we risk the future of the free and open web,” David Temkin, the Google product manager leading the change, said in a blog post Wednesday. [...]

Google says its ad-buying tools will use new technologies it has been developing with others in what it calls a “privacy sandbox” to target ads without collecting information about individuals from multiple websites. One such technology analyzes users’ browsing habits on their own devices, and allows advertisers to target aggregated groups of users with similar interests, or “cohorts,” rather than individual users.

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