Google’s advertising system allowed employers or landlords to discriminate against nonbinary and some transgender people, The Markup found. Companies trying to run ads on YouTube or elsewhere on the web could direct Google not to show those ads to people of “unknown gender”—meaning people who have not identified themselves to Google as “male” or “female.” After being alerted to this by The Markup, Google pledged to crack down on the practice. [...] The Markup found two such job ads on YouTube, which is owned by Google—one for jobs at FedEx and the other for Dewey Pest Control, a California-based chain. In both cases, Google’s ad targeting explanations, collected by New York University’s Ad Observer, indicated that the employer had targeted the ad based on gender but that the data did not specify which gender was targeted. In those cases, Lawal said, the advertiser had chosen to exclude people of unknown gender from seeing the ads. Upon further review, Lawal said, the company “identified approximately 100 advertisers out of many thousands” who had done the same for housing, credit, or job ads. [...] L'articolo continua qui: https://themarkup.org/google-the-giant/2021/02/11/google-has-been-allowing-a... Un passaggio può essere particolarmente illuminante per intuire i limiti dei modelli interpretativi precedenti rispetto all'informatica:

What makes advertising discrimination different is that, “you don’t even know what you don’t see,”

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