Per tenere vivo il senso critico. juan carlos Invasion of the cyber hustlers From Jeff Jarvis to Clay Shirky, a class of gurus are intent on "disrupting" old-fashioned practices like asking us to pay for valuable content. Meanwhile, web giants like Google and Apple jealously guard their profitable secrets. BYSTEVEN POOLE <http://www.newstatesman.com/writers/steven_poole>PUBLISHED 06 DECEMBER 2012 Like every other era, the internet age has its own class of booster gurus. They are the "cybertheorists", embedded reporters of the social network, dreaming of a perfectible electronic future and handing down oracular commandments about how the world must be remade. As did many religious rebels before them, they come to bring not peace, but a sword. Change is inevitable; we must abandon the old ways. The cybertheorists, however, are a peculiarly corporatist species of the Leninist class: they agitate for constant revolution but the main beneficiaries will be the giant technology companies before whose virtual image they prostrate themselves. Cybertheorists' jargon often betrays an adolescent hatred of the world in which they find themselves. Jay Rosen, a prominent "future of news" cyber-guru, takes care at every opportunity to sneer at publishing institutions by pasting to them the epithet "legacy": "legacy newsrooms", "legacy media". Another favourite cyber-adjective is "disruptive". For most of us, disruption is annoying, but for cyber-swamis the more disruptive of established practices technology becomes, the more exciting it is. [...] Continua qui: http://www.newstatesman.com/sci-tech/internet/2012/12/jeff-jarvis-clay-shirk...