http://www.scribd.com/doc/172985274/LSE-MPP-Policy-Brief-9-Copyright-and-Cre... MEDIA POLICY BRIEF 9 *Copyright & Creation** **A Case for Promoting Inclusive Online Sharing* /Bart Cammaerts// //Robin Mansell// //Bingchun Meng/ The London School of Economics and Political Science Department of Media and Communication *KEY MESSAGES** * - The creative industries are innovating to adapt to a changing digital culture and evidence does not support claims about overall revenue reduction due to individual copyright infringement. - The experiences of other countries that have implemented punitive measures against individual online copyright infringers indicate that the approach does not have the impacts claimed by some in the creative industries. - A review of the UK Digital Economy Act 2010 is needed based on independent analysis of the social, cultural and political impacts of punitive copyright infringement measures against citizens, and the overall experience of the creative industries.