Generative AI’s environmental costs are soaring — and mostly secret
First-of-its-kind US bill would address the environmental costs of the technology, but there’s a long way to go.

    By Kate Crawford

Last month, OpenAI chief executive Sam Altman finally admitted what researchers have been saying for years — that the artificial intelligence (AI) industry is heading for an energy crisis. It’s an unusual admission. At the World Economic Forum’s annual meeting in Davos, Switzerland, Altman warned that the next wave of generative AI systems will consume vastly more power than expected, and that energy systems will struggle to cope. “There’s no way to get there without a breakthrough,” he said.

I’m glad he said it. I’ve seen consistent downplaying and denial about the AI industry’s environmental costs since I started publishing about them in 2018. Altman’s admission has got researchers, regulators and industry titans talking about the environmental impact of generative AI.

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