Milan-Based Company Launches Multi-Tech Device For Tracking Real-World Customers <http://marketingland.com/milan-based-company-launches-multi-tech-device-for-...> [] Taggalo provides what it says is the only all-in-one device that combines video analytics, WiFi tracking and beacon technology, with the data presented via a web dashboard. It also offers a white-label mobile app for stores to use with the beacon functionality. [] The stats can include the number of people who walk by the store, the number of customers who pause to look at a product and the time spent, which smartphones are making a repeat visit (as determined by their anonymous device IDs) and the demographics of store customers. This latter category includes not just gender and age approximation, but also “ethnic group.” The company said this includes race, such as Caucasian or African-American. When I asked if this kind of racial tracking could be a problem, CEO Luca Nestola told me that Taggalo just provided the data, and it was up to the store to use it responsibly. It’s not clear yet what legitimate value racial identification offers to stores. About a dozen retailers have been using the devices in Europe and the US, the company said, including Altromercato, a consortium of shops in Italy. Taggalo said that there have been reports of sales lifts of two to three percent by some stores because of better customer info. [] Stando all'articolo i negozi Altromercato italiani userebbero questo device che raccoglie dati sui clienti analizzando le loro tracce wifi associandole a dati biometrici (riconoscimento faciale) e beacon nelle app. Sembra un pesce d'aprile. La pagina "About us" mi tranquillizza: <http://www.taggalo.co.uk/new2/?page_id=2295> YOUR PRIVACY MATTERS TO US No personal information. No identifying data. The reports we provide to retailers and media owners do not include any personal information. We make no attempt to link any data, behavioural or otherwise, to individuals. Limited data collected. Our sensors collect only basic information. This does not include any sensitive data such as who you are, whom you call, or the websites you visit. Easy opt-out and deletion. Device owners with any concerns can easily opt out of participation and delete all of their existing data from our servers by sending an email to privacy@taggalo.co.uk. Taggalo has registered with the UK Information Commissioners’ Office. Taggalo sarebbe uno spin-off del CNR Alberto - tagmenot.info @donttag