The White House, Office of the Press Secretary January 12, 2015 FACT SHEET: Safeguarding American Consumers & Families Today, President Obama will build on the steps he has taken to protect American companies, consumers, and infrastructure from cyber threats, while safeguarding privacy and civil liberties. These actions have included the President’s 2012 comprehensive blueprint for consumer privacy, the BuySecure initiative—launched last year— to safeguard Americans’ financial security, and steps the President took earlier this year by creating a working group of senior administration officials to examine issues related to big data and privacy in public services and the commercial sector. In an increasingly interconnected world, American companies are also leaders in protecting privacy, taking unprecedented steps to invest in cybersecurity and provide customers with precise control over the privacy of their online content. But as cybersecurity threats and identity theft continue to rise, recent polls show that 9 in 10 Americans feel they have in some way lost control of their personal information — and that can lead to less interaction with technology, less innovation, and a less productive economy. At the Federal Trade Commission offices today, President Obama will highlight measures he will discuss in the State of the Union and unveil the next steps in his comprehensive approach to enhancing consumers’ security, tackling identity theft, and improving privacy online and in the classroom. continua qui: http://www.whitehouse.gov/the-press-office/2015/01/12/fact-sheet-safeguardin... -- Alessandro Mantelero Aggregate Professor, Politecnico di Torino Director of Privacy and Faculty Fellow, Nexa Center for Internet and Society http://staff.polito.it/alessandro.mantelero