Stefano Quintarelli chiama gli intermediati ad unirsi

(https://blog.quintarelli.it/2018/07/intermediati-di-tutto-il-mondo-unitevi.html)

Ma gli intemediati sono prigionieri delle platform, a causa degli effetti delle power law e dei costi marginali per servire un singolo utente:

On many digital networks the cost of serving an additional user is negligible, which makes a business inherently easier to scale up. And because much of a network-based firm’s operational complexity is outsourced to the service providers on the platform or handled by software, bottlenecks to value creation and growth usually aren’t tied to human or organizational factors—another important departure from traditional models. Ultimately, in a digital network business, the employees don’t deliver the product or service—they just design and oversee an automated, algorithm-driven operation. Lasting competitive advantage hinges more on the interplay between the platform and the network it orchestrates and less on internal, firm-level factors. In other words, in the digitally connected economy the long-term success of a product or service depends heavily on the health, defensibility, and dominance of the ecosystem in which it operates.

Una possibile via d'uscita sarebbe quella di costruire cluster locali, federati a livello globale, che condividono i guadagni, anziché concentrarli sul fornitore di un'unica piattaforma centrale.

https://hbr.org/2019/01/why-some-platforms-thrive-and-others-dont

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