Taylor Swift and the Economics of Music as a Service
Karim R. Lakhani Marco Iansiti
NOVEMBER 6, 2014

Last week we learned that worldwide music sales in Apple’s iTunes Store fell almost 14% in the past year, adding to a 2.1% decline the previous year. The culprits are streaming music services like Spotify and Pandora which enable listeners to consume as much music as they want, supported by ads or by a nominal monthly subscription. On the heels of Apple’s report, Taylor Swift announced that she would not allow Spotify to stream her newly released album (1989) and removed her entire catalog from the service. (We bet she’ll think twice about that when she realizes how much money she’s left on the table.)

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Continua qui: https://hbr.org/2014/11/taylor-swift-and-the-economics-of-music-as-a-service