Why are so many people across the political spectrum resisting AI-powering data centers and Flock’s network of AI-infused surveillance cameras? The national movement—lawsuits, legislative lobbying, protests, and sabotage—is striking because Americans have already ceded so much privacy and autonomy to tech companies. We largely complain and shrug from one techlash to the next, while increasingly invasive technologies are normalized.

The answer is salience. Data centers have been around for decades, and privacy scholars and activists have long warned about the dangers of automated license plate readers (ALPRs) and community surveillance cameras. But until now, neither had the heightened level of visibility that makes people less willing to tolerate their harms. Salience is the driving force behind data center construction projects getting delayed, paused, and banned; Flock cameras being vandalized; and municipal and agency contracts with Flock being canceled or not renewed.