Against the Crowdfunding Economy
Crowdfunding websites marketize goodwill.
by Keith A. Spencer
Which people get to live their dreams and which do not?
In the art world, as elsewhere, success is often tightly correlated
with pedigree and acceptance into elite institutions. Simpsons
writers are likely to be Harvard grads; musician and writer Leonard
Cohen purchased his Greek artist’s retreat with his trust fund; Lena
Dunham’s debt-free college education gave her the financial freedom
to make her first film.
Of course most artists aren’t so lucky. And amid the increasing
consumption of digital media, the conditions for success have become
ever more fraught. Instant access to media — and the massive amount
of free content online — makes many feel they should be able to
watch, listen, or read whatever they want, whenever they want, at no
cost to them.
Tech companies, in turn, rely on free content to get eyeballs on
their advertisements, and make a tidy profit in the process. Hence,
while Silicon Valley profits from our collective free labor, many
once-remunerated artists are now paid in exposure.
Famed rocker Iggy Pop recently admitted that he couldn’t survive off
his music anymore. Actor Wil Wheaton described his frustration last
year at being solicited by Huffington Post to write for free. And
Nobel Prize–winning poet Tomas Transtromer was never able to support
himself as an artist.
[…]
Continua qui:
https://www.jacobinmag.com/2016/05/crowdfunding-kickstarter-gofundme-charity-taxes/