In this paper, we measure individuals’ valuation of online privacy across a wide range of countriesand data types. The online information we consider includes personal information onfinances, biometrics, location, networks, communications, and web browsing. The countries we analyze include the United States, Mexico, Brazil, Colombia, Argentina, and Germany. We conduct these measures using carefully designed, internationally distributed, discrete choice surveys. These surveys allow us to measure tradeoffs across these aspectsof online privacy, and importantly,allow us to make relative comparisons of these tradeoffs across many countries. dl https://techpolicyinstitute.org/wp-content/uploads/2020/02/Prince_Wallsten_H... _________________________ www.universitari.to.it via XX settembre 83, Torino tel. 011 5156239