August 4, 2010 Google Will Sell Brand Names as Keywords in Europe By MATTHEW SALTMARSH <http://topics.nytimes.com/top/reference/timestopics/people/s/matthew_saltmar...> PARIS --- The Internet giant Google <http://topics.nytimes.com/top/news/business/companies/google_inc/index.html?...> said on Wednesday that it would change its search policy for most of Europe to allow advertisers to buy and use as keywords terms that have been trademarked by others. Previously, brand owners could file a trademark complaint with Google to prevent third-party ads from being returned alongside the results of a search of a trademarked name, like Louis Vuitton or Prada. The decision will be effective Sept. 14 and extends to the rest of Europe changes that were made in Britain and Ireland in 2008. In the United States and Canada, Google has been using the policy since 2004. Google's move stems from a decision by the European Court of Justice <http://topics.nytimes.com/top/reference/timestopics/organizations/e/european...> in March. The court broadly ruled that Google had respected trademark law by allowing advertisers to bid for keywords corresponding to third-party trademarks. [...] Continua qui: http://www.nytimes.com/2010/08/05/technology/05google.html