Monday, November 21, 6:00PM, Austin Hall, Harvard Law School. Co-sponsored by the Harvard Law School Library and the Berkman Center for Internet & Society. Free and open to the public. Reception to follow.
Entrepreneurs, corporate managers and nonprofit administrators should look at intellectual property as a key strategic asset. Most managers leave intellectual property issues to the legal department, unaware that an organization’s intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In his new book, Intellectual Property Strategy (MIT Press), intellectual property expert, head of the Harvard Law School Library, and Berkman Center faculty co-director John Palfrey offers a short briefing on intellectual property strategy for them. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media. Special guests will include Terry Fisher (HLS/Berkman Center), Lawrence Lessig (HLS/Edmond J. Safra Center for Ethics), Eric von Hippel (MIT), Jonathan Zittrain (HLS/Berkman Center), and more. RSVP Required. more information on our website>