EU Data Protection Regulation - V.Reding Speech : first re

http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/12/26
"Today personal data has become one of companies' most valuable assets: " "Are their data secured in the cloud? " "Personal data is the currency of today's digital market. And like any currency it needs stability and trust." "there will be one law that will apply to all Member States in the European Union and to all companies which are offering their goods and services to consumers in the EU - even if their servers are based outside of the European Union."

During the debate she was crystal clear: "anyone targeting EU citizens must abide by the standards of the EU whether or not you actually have a presence here. Companies everywhere in the world will face a choice-play by our rules, or you can't do business with 500 million consumers. "

This is the It would a good directive pass in the EP facing with the power of lobbies ? A directive issued after years of dedicated work of the Justice Commissioner Viviane Reding (she had to move away from Digital Agenda, bringing with her the teamworking on this matter in order to finalise this directive far away from the power of lobbies)? It will pass in the EP I doubt looking the first tough reactions from US lobbies.

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GOOGLE REACTION:

The new rules would create an interesting predicament for a company like Google. The search giant has just announced http://googleblog.blogspot.com/2012/01/updating-our-privacy-policies-and-terms.html its new privacy policy that enables it to collect and aggregate data from almost all Google services, with no provision to opt out or restrict the processing the company performs to private data. This is the opposite of the "private by default" policy that the proposed rules require, and the only way that Google users will attain that privacy is by not creating or using a Google account.[comment from ars technica.com http://arstechnica.com/gadgets/news/2012/01/pascals-wager-googles-new-privacy-policy-could-anger-ftc.ars http://arstechnica.com/tech-policy/news/2012/01/eu-proposes-a-right-to-be-forgotten.ars ]

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US BUSINESS NEWSPAPERS REACTION

Forbes: More Bad Ideas from the EU http://www.forbes.com/sites/kashmirhill/2012/01/25/more-bad-ideas-from-the-e-u/
"Now that the European Union's member states are flailing around attempting to implement their miserable cookie directive, the European Commission has decided it's a good time to further retard the Internet." "I am disappointed, but not surprised, to see the EU continue a misguided attack on the information economy."

Wall street Journal: Assessing the New EU Data Bill's Unforeseen Consequences http://online.wsj.com/article/SB10001424052970203718504577183003187377594.html?mod=googlenews_wsj
"History's most calamitous unforeseen consequence was highlighted by the British historian A. J. P. Taylor. World War I, he suggested, was the unexpected climax of the railway age. Proposals by the European Union to introduce a new data-protection regime across Europe, and thereby de facto across a lot of the world, may likewise have, albeit less fatal, unexpected results."

The Register: Google exec questions Reding's 'Right to be forgotten' pledge http://www.theregister.co.uk/2012/01/26/google_exec_criticises_right_to_be_forgotten_proposal/

Computerworld: Critics: EU's proposed data protection rules could hinder Internet
http://www.computerworld.com/s/article/9223717/Critics_EU_s_proposed_data_protection_rules_could_hinder_Internet
"certain aspects of article 17 are 'unworkable' "

Darkreading "protecting the business": EU's More Stringent Data Privacy Proposal Poses Challenges For Businesses http://www.darkreading.com/compliance/167901112/security/attacks-breaches/232500515/eu-s-more-stringent-data-privacy-proposal-poses-challenges-for-businesses.html