https://www.wsj.com/articles/the-prime-effect-how-amazons-2-day-shipping-is-... The Prime Effect: How Amazon’s Two-Day Shipping Is Disrupting Retail The quest to offer fast, free delivery has triggered an arms race among the largest retailers Christopher MimsSept. 20, 2018 9:00 a.m. ET By Christopher Mims Alongside life, liberty and the pursuit of happiness, you can now add another inalienable right: two-day shipping on practically everything. Amazon.com Inc. has made its Prime program the gold standard for all other online retailers, according to surveys of consumers. The $119-a-year Prime program—which now includes more than 100 million... To Read the Full Story (Sent from my wireless device; please excuse brevity and typos (if any))