[...] Facebook Analytica and the man behind Trump's success In the shadows of Trump lies an enigmatic billionaire, Robert Mercer, a man who has poured millions of dollars into conservative causes for a decade, including Trump's campaign. He controls Breitbart News, an ultra-conservative website turned into an alt-right propaganda machine, headed by Steve Bannon, a white nationalist and Trump's former chief strategist. Mercer's psychometric firm, Cambridge Analytica , obtained big data from Facebook, Google, banks, credit companies, social security and more, to learn all about voters in order to try and change their political opinions and influence the election in Trump's favour. In the days before the election, using a little-known Facebook feature, "dark posts", Trump's campaign - with the help of Cambridge Analytica - deployed highly manipulative and personalised messages, which could be seen only by the user before disappearing. In the darkness of the web, democracy was trumped by data. [...] continua qui https://www.aljazeera.com/programmes/specialseries/2018/05/unfair-game-trump...