"Imagine asking your chatbot to plan your next vacation. Did it choose
a particular airline or hotel chain or restaurant because it was the
best for you or because its maker got a kickback from the businesses? As
with paid results in Google search, newsfeed ads on Facebook and paid
placements on Amazon queries, these paid influences are likely to get
more surreptitious over time.
If you’re asking your chatbot for political information, are the
results skewed by the politics of the corporation that owns the chatbot?
Or the candidate who paid it the most money? Or even the views of the
demographic of the people whose data was used in training the model? Is
your AI agent secretly a double agent? Right now, there is no way to
know."