"[...] Even gamers who never spend a cent on in-app purchases or promotions are effectively producing information that becomes a commodity owned by Niantic. The free distribution of Pokemon Go can be likened to the free distribution of a tool that lets us make stuff that then belongs to someone else. This tool is pretty fun to use. But this should not distract us completely from what's at stake. Work might be fun but that doesn't make it any less a form of labour. And as our everyday urban lives are increasingly commodified, it's time to start seeking answers about how the spoils of our labour (or "playbour'') are collected and distributed." http://www.smh.com.au/comment/how-pokemon-go-will-make-money-from-you-201608... -- Antonio A. Casilli Associate Professor, Telecom ParisTech Research Fellow Edgar-Morin Center (EHESS)