*Social media intelligence and profiling in the insurance industry…* *…it’s not only the price you pay that will be affected* /This piece was written by PI research officer Dr. Tom Fisher./ The financial services industry is eager to gather more and more data about our lives. Apart from mining the data they have historically collected such as credit history, they are looking to use our social media profiles to reach into our friendships and social interactions. They are using these data in new and unexpected ways, including personality profiling to determine the risk of lending to you, and thus the price you will pay. Firstcarquote, a product from the car insurance company Admiral Insurance, is a leading example of such unexpected data exploitation. In a semi-aborted product launch in November 2016, the company proposed to use young drivers’ Facebook posts to determine their personality and use this information to offer discounts on car insurance. Not limited to causing damage to its own reputation, Admiral’s move raises serious questions about the future of the insurance industry. […] Continua qui: https://medium.com/privacy-international/social-media-intelligence-and-profi...