As reported by The Wall Street Journal (https://www.wsj.com/articles/metas-targeted-ad-model-faces-restrictions-in-europe-11670335772), the EDPB has decided that Meta cannot force users to agree to personalized ads. In May 2018, when the GDPR came into force in the EU, Meta Ireland Ltd. believed it could "bypass" the requirement to get opt-in consent from users, by simply adding a provision in the terms and conditions. On 25 May 2018, the digital rights organization noyb filed complaints with the relevant Data Protection Authorities (DPAs). Now, 4.5 years later, the European Data Protection Board (EDPB) found Meta's alleged "bypass" of the GDPR illegal. The EDPB also rejected the view of the Irish Data Protection Commission (DPC) who previously sided with Meta, after taking four years to investigate the case.

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https://www.hoepli.it/libro/la-rivoluzione-informatica/9788896069516.html

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Prof. Enrico Nardelli
Presidente di "Informatics Europe"
Direttore del Laboratorio Nazionale "Informatica e Scuola" del CINI
Dipartimento di Matematica - Università di Roma "Tor Vergata"
Via della Ricerca Scientifica snc - 00133 Roma
home page: https://www.mat.uniroma2.it/~nardelli
blog: https://link-and-think.blogspot.it/
tel: +39 06 7259.4204 fax: +39 06 7259.4699
mobile: +39 335 590.2331 e-mail: nardelli@mat.uniroma2.it
online meeting: https://blue.meet.garr.it/b/enr-y7f-t0q-ont
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