Who are the microworkers in Brazil? Working Conditions, Worker’s Health and Managerial Ideology in AI Data Annotation Platforms
This presentation builds upon the upcoming research conducted by DiPLab/LATRAPS titled “Microwork in Brazil: Who Are the Workers Behind Artificial Intelligence?” to offer a unique perspective on the data production for AI training in Brazil. The focus of this presentation is to analyze the impact of working conditions on the health of individuals engaged in informal platform jobs in Brazil, particularly emphasizing the relationship between these conditions and managerial ideology. The data sources utilized in this analysis also include a digital ethnography conducted between 2020 and 2021, analysis of platform websites terms of service, and in-depth interviews with Brazilian microworkers. By examining the four mediation systems of economics, politics, ideology, and psychology, the presentation argues that managerial ideology, intertwined with the Californian ideology, plays a crucial role in labor management. The primary objective of this ideology is to ensure worker compliance with the platforms while concealing labor conflicts by shifting them to the individual level, thus creating an environment of individualized suffering.
Matheus Viana is a psychologist and assistant professor in the Department of Psychology at the Minas Gerais State University (UEMG), Brazil, and a professor for the Graduate Program in Psychology at the Maringá State University (UEM). He holds a Ph.D. in Social Psychology from the São Paulo State University (UNESP) and was a junior visiting researcher at the Paris Diderot University, France in 2017. His research focuses on Digital Labor, Platform Labor, Artificial Intelligence and Automation of Work, and Worker’s Health.