"What follows is a story of what is perhaps one of the biggest digital influence and disinformation operations ever documented"

JC

Manufacturing the Great Replacement

How a covert far-right-aligned ad campaign delivered more than half a billion recorded exposures of racist, anti-Muslim, anti-migrant and anti-Qatar propaganda across Europe, Lebanon and the United States between 2023 and 2026

By Marc Owen Jones and Sohan Dsouza

Influence operations are notoriously difficult to cost. But by any measure, this one was enormous. Enormous in scale, but also enormously racist. Based on Meta's own data, by July 2024 it ranked among the largest covert influence operations the company had disrupted, alongside campaigns attributed to state actors. It was certainly the most costly to target the EU. It had already targeted more than 20 countries and spent more than $1.2 million on Meta advertising alone. But that was only what Meta had documented up to July 2024. The operation is still going, spreading across other platforms and through advertising infrastructure in multiple countries. Recorded exposures to the campaign already total over half a billion. The identity of the ultimate client remains unknown, although there are some indicators...

continua qui: https://thegreatreplacement.dysinfluence.com/