The Next Data Mine Is Your Bedroom
Google wants to scan your clothing and listen to you brush your teeth. Welcome home.

Sidney Fussell

Nov 17, 2018

t’s a familiar feeling: Type something into Google’s search bar, and then start seeing ads for it everywhere. Sometimes you don’t even need to search—Google’s already triangulated your desires based on your emails, your demographics, your location. Now that familiarity stands to get a lot more intimate. With a fascinating pair of new patents for smart-home technology, Google is hoping users will open their home to its trademark eavesdropping.

In the first patent, Google imagines devices that would scan and analyze the surroundings of your home, then offer you content based on what they detect. According to the patent, the smart cameras in such a device could, for example, recognize Will Smith’s face on a T-shirt on the floor of a user’s closet. After matching this analysis against your browser history, the device might then say aloud, “You seem to like Will Smith. His new movie is playing in a theater near you.”

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https://www.theatlantic.com/technology/archive/2018/11/google-patent-bedroom-privacy-smart-home/576022/