2. to support informational self-determination and participation;

3. to improve transparency in order to achieve greater trust;

4. to reduce the distortion and pollution of information;

5. to enable user-controlled information filters;

6. to support social and economic diversity;

7. to improve interoperability and collaborative opportunities;

8. to create digital assistants and coordination tools;

9. to support collective intelligence, and

10. to promote responsible behavior of citizens in the digital world through digital literacy and enlightenment.