Che è il caso che intervenga con urgenza il Garante.Sono sicuro che capiranno rapidamente che cosa sono i dati personali.
Credo che il Garante dovrebbe essere informato
Inviato dal mio dispositivo Samsung
-------- Messaggio originale -------- Da: Alberto Cammozzo <ac+nexa@zeromx.net> Data: 31/10/2015 23:06 (GMT+01:00) A: nexa@server-nexa.polito.it Oggetto: Re: [nexa] Taggalo retail analytics Video+Wifi+Beacon in negozi
italiani?
Pare confermata la notizia su Altrmercato, con alcuni dettagli.
<https://www.mobilestrategies360.com/2015/10/29/beacon-has-eyes> Altromercato deploys new beacon sensors that take photos
Italian retailer Altromercato outfits its stores with sensors that are a beacon, camera and Wi-Fi hub to learn who shops for what.
Although there are 300 Altromercato retail stores, each of the Italian retailer’s locations varies in terms of what products it carries, the store layout and even the size of the shop. Between the 300 locations there are 100 owners, and the stores range in size from 50 to 300 square meters, says Andrea Monti, general manager at Altromercato. [] Altromercato, which specializes in so-called “fair trade” products from artisans and farmers in less-developed economies, recently put the devices in two stores, one in Milan and one in Genoa. The organization, a consortium of cooperatives and nonprofit organizations, plans on deploying the sensors to a total of 10 of its stores for a six-month pilot. Altromercato plans to have between five and 10 sensors in each store. The devices will go in the store’s front window or windows, at the front entrance and in a few aisles with different types of products. The camera on the device has facial recognition software that can identify the age and gender of the person who has walked by it, and it can record 18 faces at a time, says Paolo Guida, co-founder and investor at Taggalo. The camera is about 90% accurate with its determination, Guida adds. The camera does not store any of the photos it takes. As soon as it analyzes the face, it only stores the data, such as “22-year-old female.” “We wanted to have something that would work in any country or any geographic location regardless of privacy law,” Guida says. Altromercato has a sign up in its stores alerting customers that it is recording them, Monti says. Because it just set up the sensors, Altromercato does not have any results to share. Since the device can track how many consumers are walking by the store, via a camera in the front window, and how many consumers enter the store, via a camera at the front, Altromercato can gauge the effectiveness of the front displays and how many consumers that could have entered the store actually did. If consumers connect to the Wi-Fi with their smartphone, Altromercato will know how long that consumer is in the store and if that shopper has been to the store before. These types of analytics will give Altromercato a better sense of who their customer is at each location, such as a majority of Altromercato shoppers visit the store four times a month and stay in the store longer than first-time shoppers. Altromercato does not yet have a plan to use the beacon technology in the sensors. []
Sembrerebbe dunque che il dato memorizzato che consente di rilevare se il cliente è già entrato nel negozio sia l'imponta biometrica del volto non più associata all'immagine dalla quale è stata estratta. Inoltre risulterebbe che l'impronta biometrica sia presa anche di passanti attraverso le vetrine, dunque sulla pubblica via. Per Taggalo e Altromercato l'impronta biometrica del volto non sarebbe dato personale.
Che ne dite?
Alberto
- tagmenot.info @donttag
On 31/10/2015 22:26, Alberto Cammozzo wrote: > Milan-Based Company Launches Multi-Tech Device For Tracking Real-World > Customers > <http://marketingland.com/milan-based-company-launches-multi-tech-device-for-tracking-real-world-customers-149213> > > > [] Taggalo provides what it says is the only all-in-one device that > combines video analytics, WiFi tracking and beacon technology, with > the data presented via a web dashboard. It also offers a white-label > mobile app for stores to use with the beacon functionality. > [] > The stats can include the number of people who walk by the store, the > number of customers who pause to look at a product and the time spent, > which smartphones are making a repeat visit (as determined by their > anonymous device IDs) and the demographics of store customers. > This latter category includes not just gender and age approximation, > but also “ethnic group.” The company said this includes race, such as > Caucasian or African-American. When I asked if this kind of racial > tracking could be a problem, CEO Luca Nestola told me that Taggalo > just provided the data, and it was up to the store to use it > responsibly. It’s not clear yet what legitimate value racial > identification offers to stores. > About a dozen retailers have been using the devices in Europe and the > US, the company said, including Altromercato, a consortium of shops in > Italy. Taggalo said that there have been reports of sales lifts of two > to three percent by some stores because of better customer info. > [] > > > Stando all'articolo i negozi Altromercato italiani userebbero questo > device che raccoglie dati sui clienti analizzando le loro tracce wifi > associandole a dati biometrici (riconoscimento faciale) e beacon nelle > app. > Sembra un pesce d'aprile. > > La pagina "About us" mi tranquillizza: > <http://www.taggalo.co.uk/new2/?page_id=2295> > > YOUR PRIVACY MATTERS TO US > No personal information. No identifying data. > The reports we provide to retailers and media owners do not include > any personal information. We make no attempt to link any data, > behavioural or otherwise, to individuals. > Limited data collected. > Our sensors collect only basic information. This does not include any > sensitive data such as who you are, whom you call, or the websites you > visit. > Easy opt-out and deletion. > Device owners with any concerns can easily opt out of participation > and delete all of their existing data from our servers by sending an > email to privacy@taggalo.co.uk. > Taggalo has registered with the UK Information Commissioners’ Office. > > Taggalo sarebbe uno spin-off del CNR > > > Alberto > > - > tagmenot.info > @donttag > > > _______________________________________________ > nexa mailing list > nexa@server-nexa.polito.it > https://server-nexa.polito.it/cgi-bin/mailman/listinfo/nexa
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