“To respect reasonable pluralism, our responses to ethical challenges of technology should find common ground between the fundamentally different values that people hold and consider processes of incorporating and resolving value conflicts.
To respect individual agency, we should hesitate to replace human judgment and decision making. And if we make decisions that affect others, we should keep their interests in mind and try to decide for them as they would for themselves.
To respect
legitimacy, corporations should democratize decisions that affect basic goods
such as individuals' liberty, safety, or opportunity. Options to democratize
corporate decisions can involve government regulation, stakeholder
participation, or deliberative input from the public, among others.”