Nel giro di poche ore Facebook ha reagito bloccando
il tentativo di Admiral
(v. https://www.theguardian.com/money/2016/nov/02/facebook-admiral-car-insurance-privacy-data),
ma temo che sia comunque solo l'inizio.

juan carlos

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Admiral to price car insurance based on Facebook posts

Insurer’s algorithm analyses social media usage to identify safe drivers in unprecedented use of customer data

Graham Ruddick

Wednesday 2 November 2016 00.01 GMT

One of the biggest insurance companies in Britain is to use social media to analyse the personalities of car owners and set the price of their insurance.

The unprecedented move highlights the start of a new era for how companies use online personal data and will start a debate about privacy.

Admiral Insurance will analyse the Facebook accounts of first-time car owners to look for personality traits that are linked to safe driving. For example, individuals who are identified as conscientious and well-organised will score well.

The insurer will examine posts and likes by the Facebook user, although not photos, looking for habits that research shows are linked to these traits. These include writing in short concrete sentences, using lists, and arranging to meet friends at a set time and place, rather than just “tonight”.

[…]

Continua qui: https://www.theguardian.com/technology/2016/nov/02/admiral-to-price-car-insurance-based-on-facebook-posts