We've pointed out that a whole
series of studies have all suggested that the biggest
infringers of content online also tend to be the best customers of
content, rather than just "freeloaders" who refuse to pay for
content. Critics of these studies brush them off (without any
evidence) by simply saying if that were true, then sales of
content wouldn't have dropped so much in the music industry (other
industries, it should be noted, have not seen such a drop-off).
But that's misunderstanding (or misapplying) basic statistics. No
one is saying that this means that file sharing automatically
leads to more sales. But it does suggest that treating those
people as just "freeloaders who just want stuff for free" is
absolutely the wrong response. It shows that these people are willing
to pay money if they're given a good reason to buy. The
problem is that they're not.
[...]
Continua qui:
http://www.techdirt.com/articles/20110727/16233815292/another-day-another-study-that-says-pirates-are-best-customers-this-time-hadopi.shtml